34 Cedar Vale Drive * New Milford, CT 06776 * 860-210-1870 * www.realtraps.com
JULY 2013 NEWSLETTER
James Lindenschmidt, General Manager of RealTraps, here with the July newsletter. There's a lot going on in RealTraps-Land this month.
First, summer is usually a slow period for acoustics companies, but this year we're as busy as beavers. We try to fulfill orders as they come in, but our current queue is now 10 to 14 business days. So if you plan to place an order, please don't wait until the last minute!
SOLUTIONS FOR STUDENTS
We are happy to announce our new educational discount program called Solutions For Students. Students in a recording program at an accredited school or college qualify for discounts on our Portable Vocal Booth and Starter Room Kit products. (Proof of enrollment is required.) Under this program the Portable Vocal Booth is reduced $50 from $299.99 to $249.99, and the Starter Room Kit is reduced $100 to only $1,099.99, down from $1,199.99. If you buy both products together the price is reduced $200 from $1,499.98 to $1,299.98. Shipping is not included in these prices.
The Solutions For Students program is accompanied by a new Acoustics 101 cheat sheet" flyer that explains the most common acoustics problems recording engineers face, as well as solutions, in a concise one-page reference.
We have carefully chosen these two products because they are among our most affordable and cost-effective offerings that really help to improve the quality of recordings and mixes. They're also an excellent investment that will accompany young engineers as their careers advance through the years. As the recording industry continues to evolve away from big-dollar facilities into bedrooms, basements, and garages, high quality acoustic treatments often are the deciding factor for audio excellence. Upgrading the acoustics in a project studio remains the single most cost-effective way to bring production quality up to a professional level.
WHAT YEAR IS THIS AGAIN?
I recently read an article by the technical editor of a major audio magazine. For a brief moment I thought we were back in 2003, when RealTraps first started and the importance of room acoustics was not as widely understood as it is today. When RealTraps began, co-founder Ethan Winer began a crusade to raise awareness of acoustics for improving both recording and listening rooms. At least in part as a result of these efforts this past decade, acoustics are now discussed much more often in all corners of the online audio world. The acoustics "light bulb" has gone on for more and more people when they listen in a treated room for the first time. Customers regularly tell me that acoustic treatment is the best investment they ever made.
Yet in this article, a technical editor - who should know better! - claimed that attention to room treatment should come only after purchasing over $10,000 in high-end gear, and then only "if you think you need it and have the money." This assertion astonished me, yet I appreciated reading it because it helped me realize just how much work remains to be done, despite how far we've already come.
Now don't get me wrong - I'm a fan of high end gear and I always recommend that our customers use the best gear they have available. That said, I know that one will get superior results spending $7,000 in the same categories this editor mentioned (monitors, speaker stands, a monitor controller, D/A converters, power conditioning), leaving $3,000 for room treatment, rather than spending $10,000 for "better" gear but with no treatment budget.
I cannot tell you how many customers have thanked me for breaking them out of the upgrade cycle, hoping the next mic preamp, converter, amplifier, monitor controller, or cable would finally help them achieve the holy grail of good sound, only to realize that their room had been the problem all along!
This technical editor admitted that "room acoustics and treatment are important," but then asserted "it's the gear we really hear." I'll argue that this oversimplifies things: unless you're listening in an anechoic chamber, or outdoors with no walls or ceiling, you're hearing much more than just the gear - you are hearing the gear in the room. Every room has a sonic signature, which is easily measured with a microphone and appropriate software. Our website contains many articles demonstrating these facts, and they're easily verified by simply doing the measurements.
Thus our work continues. Clearly our efforts to educate people about the most cost-effective ways to upgrade sound quality must persevere.
NOT JUST SMALL ROOMS
Lastly, I'd like to remind folks that while we're known for treating home studios, listening rooms, and home theaters, we also improve large-room acoustics in churches, classrooms, rehearsal rooms, offices, restaurants and bars, and even large auditoriums.
RealTraps is an obvious choice for larger spaces because our products perform very well, they look great, and they're Class A fire rated which is crucial for all public venues. So the next time you're in a restaurant or church and can't hear well, be sure to let them know RealTraps can help!
See you next month!
RealTraps is owned by Ethan Winer and Doug Ferrara. James Lindenschmidt, General Manager, handles the day-to-day operations outside of the factory. Ethan is known throughout the audio industry for his many technical articles in audio and computer magazines, and he has engineered and produced several classical music CDs, including a recording of his own cello concerto. Doug is a professional musician and recording engineer who holds an advanced degree in engineering from Rensselaer Polytechnic, and is a member of the New York Academy of Sciences. Previously he was a systems engineer for Motorola. James has been listening to, playing, and recording music since he was a child, for nearly 30 years. His degree is in philosophy.
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